Target Audience

Target Audience} Specific group of people a product is aimed at....

- Primary, secondary, tertiary 

- Demographics (age,gender, race, ethnicity, social class) 

- Mass VS niche 

- Psychographics 

- NRS social grade 

- Geodemographics (location, culture)

- Religious and political legeance 

NRS Social Grade 

Psychographics

Brit box - Audiences (ABC1) - Streaming website (upper class shows presented)

Resigned psychographic 

Primary Research - extracting information yourself 

- Observation 

- Surveys 

- Interviews 

- Focus groups 

- Interview 

Secondary 

- Online research 

- Documentaries 

- Books 

- Magazine 

- Tv programmes 

Music 

Qualitative: Why are you interested in music 

Quantitative: On average how many hours do you listen to music

Market research: 

Who can do/does audience research? : Person who want's to carry out and establish the audience of the research- media producers. 

When should audience research be done? : Before creating the product as you need to know what you can include in order to appeal to the target audience 

Why should audience research be completed?: To make sure your product appeals to the target audience and does not offend the other audience 

What research methods can be used?: Interview, surveys,interviews,focus groups