SWOT Analysis

SWOT 

Strengths 
Weaknesses 
Opportunities 
Threats 

Creating something for niche audience 

- Swot analysis helps you to identify your organzation's of strengths, weaknesses, opportunities and threat. 
-You can use it to find and exploit a sustainable market niche 


- To distinguish yourself from your competitors and gain a competitive advantage over them by assessing your company'a strengths and market position.

SWOT Analysis on this brief 

-Asking to create sci-fi short film 

- Aimed at adult audience 

- Believable characters 

- Strong narrative and inventive settings and locations 

Strengths: 

Distribute film on different social media platforms due to the rising use of social media in this generation.

Company can promote the film through our adult based target audience websites (twitter,facebook) 

Weaknesses: 

Targetting a niche audience so may fail to make high revenue due to the niche audience needed.

Improve sales processes by marketing film around busy places and on buses ( adults on their way to work can see promotion). 

May be hard to promote film with low bujdget (may need to use kickstarter of sponsorship for revenue) 

Opportunities: 

Could build into partnership work with other film companies when promoted 

May bring in famous actors to play in the roles 

May bring about a sequel of movies (increase revenue) 

Threats: 

May be hard to fund movie 

May be hard due to competitors of other sci fi movies